An Apple A Day… SugarBee® Apple Adds Buzz Into Sprint Car Racing
Prominent Apple Brand Aligns with Tony Stewart Racing, Rico Abreu
INDIANAPOLIS (Jan. 23, 2026) – Tony Stewart/Curb-Agajanian Racing (TSR) announced today that the SugarBee® Apple, a prominent apple brand renowned for its exceptional honey-sweet taste and unmatched crispness, will partner with the brand and driver Rico Abreu for the 2026 racing season.
The partnership includes an associate sponsorship on the TSR No. 24 entry driven by Abreu, the defending High Limit Racing Series Champion who will begin his first season under the TSR umbrella in March.
“Partnering with Tony Stewart Racing and Rico Abreu is a natural fit for SugarBee,” said Kaci Komstadius, SugarBee® Brand Manager.
“Rico’s performance-driven mindset and authentic connection with fans reflect SugarBee’s own bold personality—unapologetically flavorful and unlike any other apple. Together, we’re connecting with a highly engaged fan base that values excitement, quality, and memorable experiences.”
The announcement comes in advance of the High Limit Racing season opener at The LVMS Dirt Track in Nevada on March 12 – 14. Abreu will open defense of his title and look to earn his first series victory in Las Vegas on dirt.
“Growing up, I always loved apples, so I feel that a partnership with SugarBee® Apple is very organic in that their product is one that has been part of my lifestyle for a long time,” said Abreu.
“I’m a staunch supporter of farming and I know that it takes a lot of demanding work to put a high-quality apple in my hand and I really appreciate that process. I’m looking forward to working with the SugarBee® Apple team to help them step into a prominent level of motorsports as part of the Tony Stewart Racing family. It’s going to be a lot of fun to collaborate with them and to introduce our fans to their outstanding produce.”
The partnership will see SugarBee® Apples involvement in short-track racing and commitment to winged sprint car racing take it’s first steps in 2026. Much like SugarBee® Apple, TSR will see the new year bring a renewed focus on its racing program and the opportunity to reestablish the brand’s commitment to sprint car racing excellence.
Abreu and TSR will kick-off their 2026 racing season in the Blackjack Bash at The LVMS (Las Vegas) Dirt Track on March 12 – 14 with the High Limit Racing Series followed up with the three-day Cactus Classic event on March 19 – 21 at Avanti Raceway Park at Central Arizona. All High Limit Racing events can be streamed live on FloRacing.com and for more information about the racing series, please visit www.highlimitracing.com.
More information about SugarBee® Apple is available on their website at www.sugarbeeapple.com and more information about TSR can be found at www.TonyStewartRacing.com. Be sure to follow both SugarBee® Apple and Tony Stewart/Curb-Agajanian on their social media outlets.
About SugarBee® Apples
The SugarBee® Apple is head of the class when it comes to eating and snacking apples. Its crisp crunch, caramel-and-honey toned sweetness with a hint of molasses and excellent storage make it among the most highly sought-after varieties for retailers nationwide. Nearly 200 growers in Washington State work hard to bring this stunning apple to eager consumers across the country. For more information, visit www.sugarbeeapple.com
About Tony Stewart Racing
Tony Stewart Racing (TSR) is the title-winning sprint car team owned by three-time NASCAR Cup Series champion Tony Stewart. Since its inception in 2001, the organization has captured 27 owners’ titles – 14 in USAC, nine in the World of Outlaws NOS Energy Sprint Car Series, and four in the All Star Circuit of Champions TQ Midget Racing Series. From its headquarters in Brownsburg, Indiana, TSR fields the No. 24 entry for driver Rico Abreu in the High Limit Racing Series and in select other winged sprint car races throughout the United States. For more information, please visit us on the Web at www.TonyStewartRacing.com and on Facebook, Twitter, Instagram and TikTok.
– TSR –