Genesis Racing Shocks Joins NDRL Sponsor Line-Up for 2014!


For Immediate Release:
National Dirt Racing League, LLC
Twitter: @The_NDRL

Genesis Racing Shocks Joins NDRL Sponsor Line-Up for 2014

Phoenix, Arizona (January 1, 2014) Officials of the National Dirt Racing League are pleased to announce the addition of Genesis Racing Shocks to the 2014 line-up of series sponsors. Headquartered in Roswell, Georgia Genesis Racing Shocks was established in March of 2006. Though Genesis Shocks is a relatively new company the founding principles of Genesis, Mike Farr and Mike Lutz, are anything but NEW to the shock absorber industry. They have over 60 years’ experience between them in the shock absorbers and the racing industry.

“We are very pleased to be working with Mike and Mike and that entire Genesis Shocks group. They are racetrack-proven with countless wins over the last several years. Genesis has managed to stay on the cusp of technology and innovation through their immense industry experience and close communication with their racers. There are a lot of racers that are winning and dominating with Genesis – taking that experience to the bank so to speak. It is great to have them on board with the NDRL and we look forward to a great relationship in the future.” stated NDRL Marketing Director Jason Babyak.

Mike Farr is a former dirt track and drag racer who spent numerous years working in the automotive field. He then went on to spend 27 years in the racing shock business including stints with Carrera Shocks and Pro Shocks. Farr has also worked in the racing fuel business. Additionally, Farr has worked extensively in short track marketing, sponsor activation, public relations and promotions and has been featured in national publications Speedway Illustrated, Stock Car Racing, Trackside, Area Auto Racing News and others.

Mike Lutz, after graduating from Georgia Tech, spent seven years as an officer in the Army, serving with distinction in Korea and the U.S. Military Academy at West Point. Transitioning into the civilian world, he joined Monroe Shocks as a Technical Sales Representative and was recognized as the Outstanding District Salesman. He then owned and operated a NAPA jobbing operation and after a few years joined Carrera Shocks, moving into manufacturing. In his over twenty years with Carrera he was the Vice-President and General Manager and later Vice-President for Engineering.

In 2013 Genesis GX Series Shocks have been a part of 115 A-Main Features and amassed 57 wins which averages out to a 49% win record. The GX Series also have been on 8 championship winning cars to date. To learn more about Genesis Shocks or to find a dealer near you visit their home on the World Wide Web located at or call them at (678) 659-9454. Mike Farr is available by emailing and Mike Lutz can be contacted at

For more information on the National Dirt Racing League including a complete 2014 schedule point your web browsers over to You can also keep up with all the latest up-to-the-minute news by following the NDRL on Twitter at @The_NDRL and you can also find us on Facebook located at If you have further questions or needs you can also contact NDRL Series Director Kelley Carlton or call (864) 871-1442.

Official 2014 Winter Extreme Sponsors:
RideNow Powersports, Tucson Harley Davidson, Freedom RV, Hilton Garden Inn Tucson,O’Rielly Chevrolet, Papa John’s Pizza, and Residence Inn Tucson.

Official NDRL 2014 Sponsors:
Hoosier Racing Tires, VP Race Fuels, Arizona Sport Shirts, Keyser Manufacturing, Schaeffer’s Racing Oil and Lubricants, Capital Race Cars, Rocket Chassis,, Bell, DirtWrap, Genesis Shocks, CV Products, Jason Dietsch Trailer Sales, JRi Shocks, and JNJ Motorsports Media.
The list of 2014 partners continues to grow, if you have questions or comments or if you are interested in becoming a sponsor of the NDRL contact Series Director Kelley Carlton at (864) 871-1442 / or NDRL Marketing Director Jason Babyak at (602) 647-0649 /