Lucas Oil LM Logo

WAYCROSS, GA (March 7, 2013) – Officials of the Lucas Oil Late Model Dirt Series are excited to announce two bonus programs within the series for the 2013 season. Racers that follow the series and maintain perfect attendance in 2013 will have a chance to earn two (2) $10,000 cash bonuses. The ASi Racewear Crown Jewel Cup presented by www.DirtonDirt.com will give racers an opportunity to win a $10,000 cash bonus at this years awards banquet. This unique program put together by Gene Ullman of ASi Racewear and Michael Rigsby of www.DirtonDirt.com in association with the LOLMDS will showcase the crown jewel events on the series schedule in 2013.

This $10,000 bonus program will be based on nine (9) crown jewel events within the LOLMDS schedule in 2013. The driver that earns the most points in these nine (9) events will be awarded a $10,000 cash bonus at this years awards banquet. The nine (9) crown jewel events within the series schedule that will post a separate points category and will include: The $30,000 to win Lucas Oil Show-Me 100 presented by ProtectTheHarvest.com, Lucas Oil Speedway on May 23-25th, The $20,000 to win Clash at the Mag, Magnolia Motor Speedway, June 14-15th, The $27,000 to win Silver Dollar Nationals, I-80 Speedway, July 18-20th, The $50,000 to win Sunoco North/South 100 presented by Lucas Oil, Florence Speedway, Aug 8-10th, The $40,000 to win COMP Cams Topless 100, Batesville Motor Speedway, Aug 15-17th, The $25,000 to win Hillbilly Hundred, I-77 Speedway, Sept 1st, The $20,000 to win Jackson 100, Brownstown Speedway, Sept 20-21st, The $40,000 to win Lucas Oil Knoxville Late Model Nationals, Knoxville Raceway, Sept 26-28th, and the season finale $50,000 to win RED BUCK Dirt Track World Championship featuring Borrowed Blue, Portsmouth Raceway Park, Oct 18-19th.


Fans and racers can keep up with the points standings for these crown jewel events on the series website at http://www.lucasdirt.com/point-standings/dirtondirt-com-crown-jewel-cup/ . DirtonDirt.com will also feature each crown jewel event with stories and video updates as the events happen throughout the year. ASi Racewear will make a special commemorative souvenir T-Shirt for these crown jewel events and available for fans on the ASI Merchandise trailer at all LOLMDS events. ASi Racewear is also the “Official Merchandise” provider for the LOLMDS again in 2013. For more information about ASi Racewear and DirtonDirt.com visit their respective websites at www.asiwear.com and www.DirtonDirt.com.

SWEET Mfg. and E3 Spark Plugs will sponsor a second $10,000 bonus money program for the racers that follow the series in 2013. The SWEET Mfg TV Challenge presented by E3 Spark Plugs will award points to drivers at the TV races on the schedule in 2013. The driver that earns the most points at the TV races will be awarded a cash award of $10,000 for 1st, $2,500 for 2nd and $1,500 for 3rd based on the final SWEET Mfg. TV Challenge Points Standings presented by E3 Spark Plugs. Fans and racers can keep up with this point standings category on the series website at http://www.lucasdirt.com/point-standings/e3-spark-plugs-challenge/ .

The TV races within this points category will include the $30,000 to win Lucas Oil Show-Me 100 presented by ProtectTheHarvest.com, Lucas Oil Speedway on May 23-25th, The $20,000 to win Optima Batteries Clash at the Mag, Magnolia Motor Speedway, June 14-15th, The $10,000 to win General Tire Battle on the Beach presented by GEICO, Tri-City Speedway, July 12th, The $10,000 to win E3 Spark Plugs Diamond Nationals, presented by General Tire, Lucas Oil Speedway, July 13th, The $50,000 to win Sunoco North/South 100 presented by Lucas Oil, Florence Speedway, Aug 8-10th, The $40,000 to win COMP Cams Topless 100 presented by Lucas Oil, Batesville Motor Speedway, Aug 15-17th, The $10,000 to win GEICO Whiskey 50 presented by Hoosier Tire, Lawrenceburg Speedway, Aug 24th, The $40,000 to win Lucas Oil Knoxville Late Model Nationals, Knoxville Raceway, Sept 26-28th, The $10,000 to win Lucas Oil Dixie Shootout, Dixie Speedway, Oct 5th and the season finale $50,000 to win RED BUCK Dirt Track World Championship featuring Borrowed Blue, Portsmouth Raceway Park, Oct 18-19th.

Randy Sweet of SWEET Mfg and Steve Joiner of E3 Spark Plugs have partnered to provide the racers additional bonus money to race for when competing in front of the Lucas Oil Studios TV cameras in 2013. Lucas Oil Products is committed to bringing the stars and cars of the LOLMDS to several TV networks again in 2013. The SWEET Mfg TV Challenge presented by E3 Spark Plugs will help showcase the personalities of the series stars as they battle for the bonus money in 2013.

“We can’t thank our hard working partners enough for putting these two great programs together. Both of these programs will give racers an opportunity to add to their lucrative point fund awards at the year-end awards banquet. Lucas Oil and the LOLMDS would like to thank all our Team Lucas partners and our many great sponsors for their support of the series in 2013. The bonus money programs continue to strengthen our package and maintain the series growth pattern as the premier national touring dirt late model series in the country”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

The Lucas Oil Late Model Dirt Series takes a few weeks off before heading to Indiana for the “16th Annual Indiana Icebreaker”. The event will take place Saturday March 23rd at the historic Brownstown Speedway in Brownstown, IN. Don O’Neal is the defending race champion of the Indiana Icebreaker and will be looking to increase his lead in the national championship points standings. For more information about this years “Indiana Icebreaker” visit the track website at www.Brownstownspeedway.com.

The Host Hotel for this event will be the Fairfield Inn and Suites in Seymour, IN located at 327 North Sandy Creek Drive. Contact the hotel office to make reservations at 812-524-3800 and ask for the special racer rate for that weekend.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series’ website at www.lucasdirt.com.

Follow the series on the social media outlets at www.facebook.com/lucasdirt and www.twtitter.com/#!/lucasdirt.
2013 Lucas Oil Late Model Dirt Series Official Sponsors Include:

ASi Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series
Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series
GEICO – “The Official Insurance” of the Lucas Oil Late Model Dirt Series
General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series
Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series
Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” – “The Official TV Network” of the Lucas Oil Late Model Dirt Series
Optima Batteries – “The Official Battery” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com- “The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Series
RED BUCK- “The Official Fast Time Sponsor” of the Lucas Oil late Model Dirt Series
Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

2013 Lucas Oil Late Model Dirt Series Supporters Include:
Allstar Performance, AR Bodies, Banshee Graphics, Borrowed Blue, Barry Wright Race Cars, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, C&R Racing Inc, Crawford Supply, CV Products, DART Machinery, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edlebrock, Eibach Springs, Fast Shafts, Fuel Safe Fuel Cells, FK Rod Ends, Gaerte Race Engines, Georgia Boot, Hawk Performance, Jay Dickens Racing Engines, JE Pistons, JRi Shocks, Keyser MFG, Longhorn Chassis, Mann Merchant Processing, Mastersbilt Chassis, Öhlins, Outerwears, Performance Bodies, Pierce Racecars, Performance Rod and Custom, Pro Power Racing Engines, Race Engine Design, Red Buck, Rick Schwallie Photography, Roush Yates Engines, Roush Yates Parts, Simpson Performance Products, Sweet Mfg, Traeger Grills, Vic Hill Race Engines, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, 5150 Race Trailers.