Pittsburgh’s Pennsylvania Motor Speedway
Joins Speedway Benefits,
An Alliance Uniting Grassroots Racetracks
Into The Second Largest Sports Platform
In North America
Pittsburgh’s Pennsylvania Motor Speedway recently became an inaugural member of NASCAR legend, Humpy Wheeler’s, biggest idea ever: Amass 1,000+ grassroots racetracks in the U.S. and Canada into a marketing alliance which collectively, has greater attendance than the NFL, NHL, NBA and NASCAR – combined.
PITTSBURGH, PA — Pittsburgh’s Pennsylvania Motor Speedway is proud to announce it has become a member of Speedway Benefits, an alliance of, currently, more than 300 grassroots racetracks and sanctioning bodies across North America.
Speedway Benefits offers member tracks the ability to pool resources, secure large brand sponsorships and leverage buying power. Member tracks can also take advantage of complimentary consulting with Humpy Wheeler and other elite experts in the industry, allowing track owners and promoters access to unprecedented insight and advice to help their profitability and customer service.
Miley Motor Sports, owners and operators of Pittsburgh’s Pennsylvania Motor Speedway, jumped at the opportunity to join the Speedway Benefits Family. It’s been a long time coming! We thank Humpy and his team for firing up the Speedway Benefits engine and getting the great short tracks of America headed down the track in the same direction! The opportunities to improve our venues and the corresponding sponsor, racer, and fan experience is extremely exciting. Greens out, GO SPEEDWAY BENEFITS!
Speedway Benefits aligns grassroots motorsports’ 24,000 events, 30,000 employees and 600,000 competitors across multiple series and sanctions. These racetracks host 50 million fans annually representing over $1 trillion in consumer spending equal to 6.5% of the U.S. GDP. This demographic is highly attractive to national and global brands, some of which have already approached Speedway Benefits for vendor and sponsorship partnerships. By taking advantage of this scalePittsburgh’s Pennsylvania Motor Speedway, will be able to pass along savings and sponsorship dollars to their bottom line and provide a better experience for their fans at the track level.
“After spending the last 50 years running short tracks, big ones and everything in between, my son Trip and I saw a tremendous opportunity to help the smaller tracks of the U.S. and Canada. Our goal is to bring major advertising dollars to them by pooling them together and then use those amassed numbers to buy the staples they all need. Now we can go to a major manufacturer and say we want to buy 250,000 gallons of paint instead of 250. When you put all those short tracks together, you have a force more powerful than the NFL. The reason no one has done this before is that it takes a tremendous amount of investment to start this up, but we believe it will pay off for everybody in the end,” said Humpy Wheeler.
As the 2014 racing season forPittsburgh’s Pennsylvania Motor Speedway ramps up with a scheduled start date of Saturday Night April 5, 2014, the timing is perfect for grassroots racetracks to unite and deliver fans a memorable experience that will keep them coming back year after year, especially for the younger generation of fans and competitors.
For more information about Pittsburgh’s Pennsylvania Motor Speedway please visit our website at www.ppms.com contact us at ppms@ppms.com. Office: 412-279-RACE Track on Race Day: 724-695-3363.
Facebook: https://www.facebook.com/PittsburghsPennsylvaniaMotorSpeedway
Twitter: http://twitter.com/PAMotorSpeedway.
For more information about Speedway Benefits, please visit www.speedwaybenefits.com, Facebook, Twitter (@SPDWYBenefits), LinkedIn, YouTube and Google+, or email info@speedwaybenefits.com.
ABOUT PITTSBURGH’S PENNSYLVANIA MOTOR SPEEDWAY:
Pittsburgh’s Pennsylvania Motor Speedway (PPMS) is one of Western Pennsylvania’s premier racing facilities operated by Miley Motor Sports since 1989. PPMS Stock Car Racing features Super Late Models, Outlaw Winged 410 Sprint Cars, Figure 8, Modifieds, RUSH Pro Late Models, Late Model Sportsman, Stocks, Young Guns, BOSS Wingless Outlaw Sprints, & Midget Sprints, plus Monster Truck appearances!
Pittsburgh’s Pennsylvania Motor Speedway (PPMS) offers affordable family fun every Saturday April through October. PPMS is a replica of the historic Heidelberg Raceway transplanted in North Fayette Township. Come and join the family entertainment as race cars roar into action every Saturday at PPMS! Gates open at 5PM, warm ups at 6PM, with racing at 7PM!
Back by popular demand, the Free School, Scout, Youth Sports, Church, YMCA and Military Offers are featured. Along with other promotional programs PPMS is one of the most affordable entertainment options in the Tri-State Area.
Just minutes from downtown Pittsburgh, Weirton, WV and Steubenville, OH, Pittsburgh’s Pennsylvania Motor Speedway is the place to be on Saturday nights! Dirt’s Monster Half Mile – we’ll sell you the whole seat, but you’ll only need the edge! 170 Kelso Rd. RT 22, Noblestown Exit, Imperial, PA 15126. Minutes from Robinson Mall! RUSH to your Fast Track for Affordable Family Fun…close to home!
ABOUT SPEEDWAY BENEFITS:
Speedway Benefits is a marketing alliance consolidating the sponsorship negotiating rights and group buying power of the over 1,000 grassroots racetracks throughout the United States and Canada. The consolidated group represents approximately 50 million consumers and over $1 trillion in consumer spending. When consolidated, Speedway Benefits is the second largest sports property in the United States in attendance. Speedway Benefits also provides its member tracks consulting services. Located in Charlotte, NC, the company employs seven and is expected to grow to 50 full-time employees.