Lucas Oil LM Logo
WAYCROSS, GA (March 19, 2013) – Officials of the Lucas Oil Late Model Dirt Series are excited to announce that ASi Racewear is expanding its partnership with the series in 2013. ASi Racewear will again carry the title as the “Official” merchandise vendor for the series in 2013. The ASi Racewear merchandise trailer will attend every LOLMDS event, carrying numerous driver t-shirts and merchandise, including most of the stars of the LOLMDS. ASi Racewear will also carry the popular and unique designs of the LOLMDS merchandise, including T-shirts, hats and other apparel for fans to purchase at events or online through the series website at
ASi Racewear will also be the title sponsor of the “ASi Crown Jewel Cup – presented by This program will award points to drivers at the nine (9) crown jewel cup races within the series schedule that pay more than $10,000 to win. The driver that maintains perfect attendance throughout the season and earns the most points within these nine races will receive a $10,000 bonus at the championship awards banquet. 
“We wanted to do something special for the racers and really put together a neat competition for the drivers to earn a nice bonus at the banquet. Michael Rigsby of and I partnered together on this Crown Jewel Cup program and hope to grow it every year. We’re excited to be a part of the LOLMDS again and enjoy working with all the racers, sponsors, tracks, and seeing all the great fans of the series at the ASi trailer at all the events again 2013,” stated Gene Ullman, owner of ASi Racewear.
ASi Racewear has also expanded their partnership with the series by providing the series victory lane checks for each event, sponsor banners, custom embroidery, and graphic art work needed throughout the season. ASi Racewear, located in Patchogue, NY was founded in 1977, specializing in the Fire and Rescue industry. ASi Racewear has since become a leader in the motorsports industry as well specializing in custom apparel from driver T-shirts, event shirts, custom driver suites, custom embroidery, decals, banners, and graphic art work for all forms of motorsports. ASi has established itself as the leader in customer service and support while providing top quality merchandise to fans, racers, race tracks, sponsors and companies associated with motorsports all over the country. To learn more about ASI Racewear visit their official website at
“We are very excited to partner again with ASi Racewear as the Official Merchandise Vendor of the series. But it is also very gratifying to have other companies invest back into our sport by giving racers more opportunities to earn more money with this Crown Jewel Cup program. Gene, Ryan and everyone at ASi Racewear have been wonderful to work with over the years and have provided the series a great service for the racers, tracks, sponsors and the many great fans of the series. We encourage all our partners to contact Gene at ASi Racewear for any apparel, decals, banners or graphic needs they may have and support a company that supports the series and the industry”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.
Fans can visit the ASi Racewear vendor trailer at the next LOLMDS event this weekend in Brownstown, IN. The LOLMDS heads to Indiana on March 23rd for the “16th Annual Indiana Icebreaker”. The event will take place at the historic Brownstown Speedway in Brownstown, IN and pay $10,000 to the winner and $800 to start the feature event.. For more information about this year’s “Indiana Icebreaker” visit the track website
This will mark the first time the series will utilize the new tire rule that was recently announced. Since the announcement, the series has received a lot of positive feedback from racers, once they fully understood the scope of the new rule. The Brownstown tire rules are as follows; Right Rear Hoosier Tire 01, 03, 06, LSB21/55, LM20/40, Left Rear/Fronts Hoosier Tire Rib 1300, 1350, 1640, LSB21/55, LM20/40. For further questions about the tire rule please call Rick Schwallie at 951-403-1609 or Kenny Kenneda at 951-746-8577.The Host Hotel for this event will be the Fairfield Inn and Suites in Seymour, IN located at 327 North Sandy Creek Drive. Contact the hotel office to make reservations at 812-524-3800 and ask for the special racer rate for that weekend.For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series’ website

Follow the series on the social media outlets at and!/lucasdirt.

2013 Lucas Oil Late Model Dirt Series Official Sponsors Include:

ASi Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series
Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series 
E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series 
GEICO – “The Official Insurance” of the Lucas Oil Late Model Dirt Series 
General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series 
Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series 
Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” – “The Official TV Network” of the Lucas Oil Late Model Dirt Series 
Optima Batteries – “The Official Battery” of the Lucas Oil Late Model Dirt Series “The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Series
RED BUCK- “The Official Fast Time Sponsor” of the Lucas Oil late Model Dirt Series
Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

2013 Lucas Oil Late Model Dirt Series Supporters Include
Allstar Performance, AR Bodies, Banshee Graphics, Borrowed Blue, Barry Wright Race Cars, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, C&R Racing Inc, Crawford Supply, CV Products, DART Machinery,, Dunn-Benson Ford, Dyers Top Rods, Edlebrock, Eibach Springs, Fast Shafts, Fuel Safe Fuel Cells, FK Rod Ends, Gaerte Race Engines, Georgia Boot, Hawk Performance, Jay Dickens Racing Engines, JE Pistons, JRi Shocks, Keyser MFG, Longhorn Chassis, Mann Merchant Processing, Mastersbilt Chassis, Öhlins, Outerwears, Performance Bodies, Pierce Racecars, Performance Rod and Custom, Pro Power Racing Engines, Race Engine Design, Red Buck, Rick Schwallie Photography, Roush Yates Engines, Roush Yates Parts, Simpson Performance Products, Sweet Mfg, Traeger Grills, Vic Hill Race Engines, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, 5150 Race Trailers.