GRAIN VALLEY, Mo. (February 2, 2023) – Five-time and defending Knoxville Raceway 410 sprint car track champion Brian Brown has officially joined forces with MTN DEW for the 2023 season.  The Higginsville, Missouri, native and popular PepsiCo soft drink brand are coming together to promote MTN DEW Overdrive, the new citrusy MTN DEW flavor available exclusively at Casey’s.

MTN DEW Overdrive puts pedal to the metal on thrilling flavors of mango, raspberry, and lime. To keep the momentum going, Casey’s and MTN DEW are joining forces to offer fans a go-wild flavor, crafted specially to fuel their outdoor adventures this summer across the Midwest. This one-of-a-kind drink is the perfect blend of light & juicy flavors that will keep racecar fans and Casey’s guests alike feeling refreshed and recharged for any occasion.

“I’m beyond grateful for the opportunity to partner with MTN DEW. I’m excited to wear my new MTN DEW Overdrive helmet, and hopefully celebrate a win soon with an ice cold Mtn Dew Overdrive in hand,” stated Brian Brown, who earned seven sprint car victories in 2022. “We’ve been privileged to be associated with Casey’s for a long time, so why not promote an awesome beverage that’s only available at Casey’s? I can’t wait for all our great fans to go to Casey’s and grab a MTN DEW Overdrive. They will love it.”

“We are thrilled by DEW Nation and Casey’s guests’ unbelievable response to MTN DEW OVERDRIVE’s one-of-a-kind refreshing flavor,” says Brad Hoener, Vice Present, PepsiCo Beverages North America, Central Division. “That’s why we’re keeping up the momentum by teaming up with Casey’s to bring even more fun and fuel to fans on and off the track this summer.” 

Brian Brown, Brian Brown Racing and MTN DEW Overdrive will make their 2023 debut in Volusia Speedway Park’s annual DIRTcar Nationals on Tuesday through Saturday, February 7-11. The five-day sprint car blockbuster, a mere-25 miles from Daytona International Speedway in De Leon Springs, Florida, will feature the All Star Circuit of Champions on Tuesday and Wednesday, followed by the World of Outlaws Sprint Car Series on Thursday through Saturday.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complimentary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

About Brian Brown Racing

Brian Brown Racing is a professional winged sprint car team that is based in Grain Valley, Mo. Brian Brown, who is the owner and driver, has amassed 192 total feature victories, as well as six track championships at the famed Knoxville Raceway in Knoxville, Iowa. For more information, visit


Tyler Altmeyer