WAYCROSS, GA (March 8, 2013) – Officials of the Lucas Oil Late Model Dirt Series are excited to announce a new partnership with HAWK Performance as the title sponsor of a new category for 2013. The HAWK Performance Fastest Lap of the race will award a driver a special product award for each LOLMDS event in 2013. The driver that records the fastest lap time during the feature event will be awarded the HAWK Performance fastest lap of the Race.
“Hawk Performance believes in the people behind Team Lucas and all of the teams involved, which is why we returned as a sponsor of the Lucas Oil Late Model Dirt Series. With our contingency for the Hawk Performance Fastest Lap of the Night, our line of DTC rotors and pads will be a perfect match for LOLMDS drivers and teams. We can’t wait to join the Lucas Oil Late Model Dirt Series at tracks across the country” stated Cody Currie, Marketing Manager for HAWK Performance Products Group.

With their corporate offices located in Chino, CA and their R&D Plant in Solon, OH, Hawk Performance has dominated the Motorsports market since 1990.

HAWK Performance offers highly-engineered friction products for nearly every type of racing. HAWK performance continues to provide dirt late model racers the best components for their dirt late model race cars and many of the stars of the industry win with HAWK.

“We are very excited to add another new contingency program for the racers that compete at our events in 2013. HAWK Performance has been a great partner with the LOLMDS for several years now and this new category gives racers another opportunity to win additional awards at each event. We look forward to working with HAWK Performance as a partner with the series for a long time to come”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

About: HAWK PERFORMANCE:Hawk Performance is a leading supplier of severe duty and high-performance products manufactured in ISO-certified facilities for the motorsports and performance automotive aftermarket. Hawk Performance products are engineered to allow users to control command and conquer the terrain for which their vehicles are designed. Decades of experience in developing friction materials for aerospace, industrial, military, automotive and motorsports applications give Hawk an advantage over the competition. In the past decade, Hawk friction products have won more motorsports championships than any other friction manufacturer. Additional information on Hawk Performance can be found at,http://www.hawkperformance.com/or on Facebook,www.facebook.com/hawkperformance

The Lucas Oil Late Model Dirt Series takes a few weeks off before heading to Indiana for the “16th Annual Indiana Icebreaker”. The event will take place Saturday March 23rd at the historic Brownstown Speedway in Brownstown, IN. Don O’Neal is the defending race champion of the Indiana Icebreaker and will be looking to increase his lead in the national championship points standings. For more information about this years “Indiana Icebreaker” visit the track website at www.Brownstownspeedway.com.

The Host Hotel for this event will be the Fairfield Inn and Suites in Seymour, IN located at 327 North Sandy Creek Drive. Contact the hotel office to make reservations at 812-524-3800 and ask for the special racer rate for that weekend.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series’ website at www.lucasdirt.com.

Follow the series on the social media outlets at www.facebook.com/lucasdirt andwww.twitter.com/#!/lucasdirt.

2013 Lucas Oil Late Model Dirt Series Official Sponsors Include:

ASi Racewear – “The Official Merchandise Vendor” of the Lucas Oil Late Model Dirt Series
Canidae Pet Foods – “The Official Pet Foods” of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs – “The Official Spark Plug” of the Lucas Oil Late Model Dirt Series
GEICO – “The Official Insurance” of the Lucas Oil Late Model Dirt Series
General Tire – “The Official Tire” of the Lucas Oil Late Model Dirt Series
Hoosier Tire – “The Official Race Tire” of the Lucas Oil Late Model Dirt Series
Lucas Oil Products – “The Official Oil” of the Lucas Oil Late Model Dirt Series
MAVTV “American Real” – “The Official TV Network” of the Lucas Oil Late Model Dirt Series
Optima Batteries – “The Official Battery” of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com- “The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Serie
RED BUCK- “The Official Fast Time Sponsor” of the Lucas Oil late Model Dirt Series
Sunoco Race Fuels – “The Official Fuel” of the Lucas Oil Late Model Dirt Series

2013 Lucas Oil Late Model Dirt Series Supporters Include:
Allstar Performance, AR Bodies, Banshee Graphics, Borrowed Blue, Barry Wright Race Cars, Bloomquist Race Cars, COMP Cams, Cornett Racing Engines, C&R Racing Inc, Crawford Supply, CV Products, DART Machinery, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edlebrock, Eibach Springs, Fast Shafts, Fuel Safe Fuel Cells, FK Rod Ends, Gaerte Race Engines, Georgia Boot, Hawk Performance, Jay Dickens Racing Engines, JE Pistons, JRi Shocks, Keyser MFG, Longhorn Chassis, Mann Merchant Processing, Mastersbilt Chassis, Öhlins, Outerwears, Performance Bodies, Pierce Racecars, Performance Rod and Custom, Pro Power Racing Engines, Race Engine Design, Red Buck, Rick Schwallie Photography, Roush Yates Engines, Roush Yates Parts, Simpson Performance Products, Sweet Mfg, Traeger Grills, Vic Hill Race Engines, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, 5150 Race Trailers.